In this episode Scott discusses:
- Hello Sunshine is the media firm founded by Reese Witherspoon.
- The company is being valued at $900 million with Blackstone putting around $500 million in cash to work to buy shares in the firm.
- Hello Sunshine produces shows for HBO, Hulu and Apple and others.
- ATT and Emerson Collective are large existing holders.
- It’s amazing what Reese Witherspoon has built.
- The new sponsored buyer will be run by big time media execs.
- Blackstone continues to double down on content driven deals that can be platforms.